Hot shot

The energy is electric, propelling a youth culture revolution. Hotshot, the all-day diner in Repulse Bay, Hong Kong, is inspired by the restless attitude and exploits of surfers and skaters. The brand identity and interior design are direct reflections of fearless low-rider graffiti lifestyle – melding plucky west coast grit and timeless cool. The restaurant’s hangar interior is modeled around a lifeguard station, with iconic surfboards – each a one-of-a-kind masterpiece – adorning the walls (alongside vintage comics and classic beer crates). The materials used were chosen to reflect the era’s easy going aesthetic, incorporating sun-bleached wood, industrial corrugated steel surfaces, a big ass fan and bright neon signage. Every last detail, from the custom airstream catering trailer to the comics on the menu, was custom-made and painstakingly crafted to transport customers back to a simpler, groovier time. The restaurant mascot, Hotshot, epitomizes the spirit: tough, carefree and more than a little crazy.

Deliverables
Brand Identity, Packaging Design, Interior Design, Website Design

Team
Creative/Art Direction : Maxime Dautresme, Florian Michaux.