Madame Popcorn

In 1885, Cretors family invented the first industrial popcorn machine. Cretors tasked Discipline Studio to create complete brand platform for its new brand, Madame Popcorn. Their story greatly inspired us to create a joyful and delicate identity. The studio shaped every facet of the brand—from creative direction, logotype, packaging to retail design, advertising campaign, E-shop and social media.

The hand drawn logo has a distinct personality and pay homage to Madame Cretors. The use of illustration helps not only personify the brand, but also brings warmth and playfulness. Combined with the custom typographic pattern, it creates an iconic and popping decor for printed assets.

Deliverables
Brand Identity, Packaging Design, Interior Design, Design of Ads, Website Design

Team
Creative/Art Direction : Florian Michaux. Photography : David Riss. Web Development : Jordan Mouyal