Enoia

Launched in November 2025 at Lane Crawford’s department store in Hong Kong, Enoia is an innovative approach to beauty retail. The multi brand concept space is a destination where beauty, lifestyle and thoughtful living meet. Challenging conventional beauty retail, the space is designed for connection and conversation.

The design concept for Enoia is an hybrid encounter between structured and organic shapes. In the overall design, including colors and graphics, we tried to capture Enoia’s brand value, goodwill in wellness. The project ranged from brand’s identity to retail design, development of packaging and image creations.

Deliverables
Brand Identity, Interior Design, Packaging Design

Team
Creative/Art Direction : Florian Michaux